Data Dictionary

Column Type Label Description
Name of campaign text
Campaign summary text
Start and end date text
Advertising (media) expenditure ($000) (excl. GST) text
Creative and campaign development expenditure ($000) (excl. GST text
Research expenditure ($000) (excl. GST) text
Post-campaign evaluation expenditure ($000) (excl. GST) text
Print and collateral expenditure ($000) (excl. GST) text
Other campaign expenditure ($000) (excl. GST) text
Total text

Additional Information

Field Value
Data last updated 14 January 2026
Metadata last updated 10 November 2026
Created 14 January 2026
Format XLSX
License Creative Commons Attribution 4.0 International
Ckan urlhttps://discover.data.vic.gov.au
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Datastore contains all records of source fileTrue
Has viewsTrue
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Ignore hashFalse
Original urlhttps://content.vic.gov.au/sites/default/files/2026-11/dv415-DE_2024_25_GovAdverExpenditure.xlsx
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Stateactive
Task created2026-11-10 01:31:03.201161
File size (bytes) 25.5 KB